EMAIL CAMPAIGNS OR NEWSLETTER MAILINGS BY EMAIL CAN BRING A REAL ADDED VALUE TO YOUR COMPANY.
THE STRATEGY : Having a yearly strategy is the ideal way to proceed, as with the planning of a marketing strategy.
SUBSCRIBERS : The most important thing is to keep a list of all the email addresses of the people that are interested in your company. Know that what’s essential is to focus on quality rather than quantity.
THE CONTENT : Content is the final step to success. It is therefore essential that the design be attractive and in line with the company’s image.
THE HOOK : The title and subject line need to be given special attention.
THE MOMENT : The data shows that the most favourable days to send newsletters are Tuesdays and Thursdays.
CONCLUSION : A very real marketing endeavour that can have a strong leveraging effect.